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What is Search Engine Optimisation?

Search Engine Optimisation is a very important aspect of modern day website development.

Search Engine Optimisation are the actions taken to improve the chances of a website getting First Page Ranking with the most relevant Search Phrases with the most popular Search Engines.

In fact Search Engine Optimisation has even developed into its own profession and career path.

Search Engine Optimisers (or SEOs as if we really need another three letter acronym in the IT industry!) can demand a healthy salary from the large corporations and are dedicated with the sole task of getting the corporate websites to the top of the search engine rankings and keeping them there.

There are many variables that search engines use to rank their search results. They include (in no particular order):-

  • Inclusion of key words in domain name and page name
  • How long is left on your domain registration
  • Meta Tags (Key Words and Description)
  • Inclusion of key words in page title
  • Relevance of content (regularly updated)
  • Appearance of keywords in first 30 to 50 visible words on webpage
  • Number of relevant links from other websites
  • Inclusion of key words in alternate text for images
  • Regular submission to search engines
  • Search engine spider friendly design 

There are also a number of aspects that can actually count against your Search Engine Ranking. In fact there are some that can even get your site blacklisted from the Search Engines results if the spider thinks you are trying to fool it. These include:-

  • Repeated irrelevant keywords such as using the keyword “sex” twenty times in your Keyword or Description metatag when your website is really about paint products.
  • Hidden keywords on the page such as white text on a white background
  • Stale pages that have not been updated for a while